Intent-driven advertising across devices
Mediaglu sees more than 2 billion ad user interactions per day, which gives us access to an unrivaled wealth of user data.
We plug that data into our own set of proprietary algorithms to predict consumer behavior.
Our formula crunches countless data points, including:
Founded in 2009 by online ad veterans from Advertising.com and Videology Group, Mediaglu is headquartered in Baltimore.
Our leadership team of industry experts strives to serve surgically targeted ads to the right audience at the right time, no matter what device a consumer is using.
Justin Musterman (our CEO) brings more than ten years experience in market research and direct marketing at HealthStream, AOL's Advertising.com, and at the online video network TidalTV, where he established the advertising analyst department.
Steve Williams (our COO) is not only an alum of Advertising.com's search engine marketing team — he's also an accomplished traveler. Steve has launched online travel guides, an online diet and nutrition resource, and managed operations for expatriate camps in Ethiopia and Sudan. Steve is a proud Carnegie Mellon grad
Sundar Nathikudi (our Chief Technology Officer) has 15 years experience leading design & development teams for companies such as Advertising.com, Verizon and Honeywell. Sundar holds a B.S. in Electronics & Instrumentation and an M.S. in Avionics from Anna Univerisity.
The right user. At the right time. No matter what the device.
Our Mediaglu Matching Engine provides an accurate, privacy-friendly and scalable way to track individual users across devices.
1. Match intender profiles across devices.
By consuming billions of data requests daily, we model consumer behavior to target those most likely to complete a certain action.
2. Follow users across all devices.
We process intent data, layer by layer, to determine the probability match of an individual consumer across all devices.
3. Get results.
We lift performance by refining targeting and following the right consumers, everywhere they go.